During training, there often comes a moment when fatigue gives way to euphoria. This delicate balance between tension and triumph became the inspiration for ANZA's latest project: the IRNBY sportswear store.
Информация
Заказчик
Anastasia Mironova
Старт проекта
30.09.2024
Срок выполнения
3 months
Город
Moscow
Категория
retail
Staying visually connected to the brand’s flagship, we embraced its bold spirit and crafted a space that acts as a catalyst, transforming shopping into an extension of the workout experience. Clothes racks shaped like barbells, display cases inspired by CrossFit boxes, and rubber flooring all provoke action. For those needing a brief respite from their sporting enthusiasm, the fitting rooms, styled as shower cabins, offer a moment of calm—though the perfect lighting ensures you won’t leave without snapping a photo.
The design details evoke a multi-layered dialogue with antiquity, filtered through a postmodern lens: purity and monumentality, the rhythmic precision of metal columns, and white tiles with striking blue grout lines.
In this harmonious blend of discipline and freedom, the timeless and the technological, the space reinforces the idea that the pursuit of perfection doesn’t end when you leave the gym—it carries on into everyday life.